- Content Booth Compact
- Content Booth Cabin
- Financial Services
Specially designed, permanently installed photo, video and podcast studios. These studios sit nestled within members-only club spaces in locations across London, Brighton, Rome, New York, LA and Chicago. Working in collaboration with our client we have designed and developed a bespoke software solution, and deployment plan, that will see a number of similar content studios rolled out to multiple new locations over the next five years.
Rituals Wish for Happiness
A festive campaign specifically designed to boost sales. We installed a fully branded Just Pose Content Box Cabin at Kings Cross Station and invited passing commuters to create personalised Christmas cards for loved ones. Participants also received an instant email containing a discount code redeemable in the nearby Rituals store.
PRADA Thunder Launch
A product launch activation in-store at Prada, New Bond Street. The Content Box Compact was ideal for this smaller space, with a branded exterior and bespoke software to integrate with the wider campaign. Guests captured photos and then customised their prints with campaign-related digital ‘’stickers’’. Data capture and mailing list sign-ups were built seamlessly into the user experience.
NFL x Visit Houston
A bespoke, memory making, outdoor fan activation at Wembley Stadium. A multi-camera setup captured content from several angles to create animated GIFs of the fans attending the game. Using bespoke software integration we pushed guests’ content to the NFL Member app which subsequently encouraged new app downloads.
Armani at Selfridges
Product promotion via in-store activations within Selfridges. We used a Content Box Cabin in multiple, major city locations to capture marketing data and help promote a specific product via sampling. Free souvenir prints included a ‘take to till’ voucher where users could then collect their free promotional item.
Bumble Members Dinners
A Content Box Cabin with subtle Bumble Branding. Installed at members events within London the brands colours were utilised across all aspects of the activation. Fun souvenir prints were provided to guests which included conversation starters and social handles to encourage online sharing.
Mr Porter Family Portraits
A bespoke activation at Mr Porter’s festive shindig. Especially for the brand we built a retro inspired living room set-up with a camera hidden inside a 70’s TV unit. When ready, guests used the TV remote to trigger the camera and left with both physical souvenir prints and digital versions for sharing.
Jeep at Crufts
Pooch portraits at the Crufts show. We were hired on behalf of Jeep to create unique souvenirs for visitors to the show at the NEC Birmingham and their furry friends. Professional portraits were captured and then printed onto recycled souvenir tote bags ready for same day collection.
Virgin Money at the London Marathon Expo
A duo of fundraising photo opportunities for runners. As headline sponsor, Virgin Money Giving hosts a ‘Runners Lounge’ where those running on behalf of a charity are given a helping hand with fundraising ahead of the race. Over the four-day event we captured over 20k share-worthy photos via our two bespoke sets for runners to post on their social media channels to boost sponsorship.
Samsung x Festival of Speed
Showcasing smartphone features via racing. Promoting their newest Galaxy smartphone with top-of-the-range camera; we worked alongside Samsung to create a video experience in which petrol heads raced in an F1 simulator. Each ‘’drive’’ was recorded using the cameras on the Galaxy devices themselves. Our software then allowed the footage to be downloaded and shared instantly.
Hunter at All Points East Festival
A bespoke, eye-catching set with hidden trampolines. On behalf of Hunter we created a custom outdoor set up at All Points East Festival. As well as having heaps of fun, we enabled festival goers to create some incredible mid-air GIFs that just had to be shared online!
Greentube at ICE London
An immersive exhibition experience to promote Greentube’s Romeo & Juliet game. Inspired by a scene from the game itself; an enchanted garden was created including a fully branded Content Booth Cabin. Branded software, onsite actors, a live sharing function and souvenir prints all featured plus mailing list sign-up was seamlessly integrated into the guest journey to allow further communication post event.
Hunter x Mary Poppins
Attention grabbing In-store activation. We helped Hunter create a compact, in-store GIF experience for their flagship Regent Street store using a Content Booth Compact. The Booth, software and print outs were all branded using Hunter’s Mary Poppins print and a custom backdrop completed the small-space experience.
Macmillan at the London Marathon Expo
Multi-day charity activation with a personal touch. On behalf of our long-time client Macmillan Cancer Support, we created runner-focussed photo experiences at both the London Marathon Expo and the post-race reception. To reward runners for their fundraising efforts we helped them boost sponsorship with shareable videos made from a few quick photos. Viewed from a distance the backdrop featured the Macmillan Logo but upon closer inspection a full array of runners names could be seen.
ICC Champions Trophy
A summer of cricket. For over 20 consecutive days on the UK tour, we helped cricket fans capture some brilliant memories using a specially designed set. The finished photo’s appeared to show participants capturing a ball over the boundary (just don’t tell anyone how we did it). Content was made available for live sharing on socials, along with branded souvenir printouts.