Armani Cinema Fragrance Launch
Location(s): London, Manchester and Birmingham. UK.
Goal: Sampling and data capture.
Output: Printout, with voucher.
Product: Cabin
Wrapped in eye-catching Armani red, the Cabin hosted an in-store activation at Selfridges in London, Manchester and Birmingham. Free souvenir prints included a promotional ‘take to till’ voucher; whilst user data was captured as part of the experience.
