NFL x Visit Houston
Location(s): Wembley Stadium, London.
Goal: Engage with fans.
Output: Digital GIF uploaded to NFL Members’ app.
Product: Bespoke
A bespoke, outdoor activation at Wembley Stadium for fans to capture memories at NFL games. A multi-camera setup captured content from several angles to create an animated GIF, whilst a software integration with the NFL Member app encouraged app downloads and enabled users to receive their content via the app itself.