Rituals Wish for Happiness
Location(s): King’s Cross Station, London.
Goal: Drive footfall, physical sales.
Output: Printouts and digital photos.
Product: Cabin
A full branded Cabin was installed at Kings Cross station in London. Commuters were invited to create a personalised Christmas card, delivered as an instant print. Users also received an email with a discount code, redeemable in the nearby Rituals store.